If you have already conducted a viable amount of audience research and competitor analysis, you should be in a perfect position to identify the keywords necessary. Always remember throughout the process that keyword research only works when adopted from the perspective of the customer.This is the part of the process where anything goes, and everyone involved should be encouraged to share their ideas brainstorm with your employees and ask anyone that knows your business which words and phrases they would use to find it online.This three-step process outlined in brief below will help. Take the time to look into the keywords and search terms your competitors are using, along with how they are ranking in the SERP listings.It is not you, your colleagues or your competitors who are searching for your business online – it is your target audience this is where polls, surveys and direct questions by email can help. After completing all of the above, you should be in a position to begin narrowing down your initial list of search terms.It is also important to thoroughly analyse your own website and its content, you can use analytics to find out how people are finding your pages in the first place and which search terms are bringing them your way.Analyse their content to determine how they are using keywords to such and take note of any weaknesses you could potentially leverage. You should now be in a position to determine which of the initial keywords you came up with are popular, relevant and viable enough to be used in your campaign.There is no ‘golden rule’ as to how many you should keep or eliminate, but limiting things to around 15 or less will make the subsequent steps easier to negotiate. #Iconquer walking connection kumara macleod manual#.
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